The House of Experience Innovation

“Experience is the only teacher we can trust.” — Leonardo da Vinci

We help companies create tangible, memorable, meaningful experiences through:

About

quo·d stands on solid foundations, built through training at Italy’s leading universities of Design and Innovation. We’ve gained international experience in the key hubs of modern innovation: Germany, Ireland, the Netherlands and Silicon Valley. We cut our teeth at some of the largest consulting firms.

But in 2015, something changed.

We chose the path of independence, which leaves room for exploration; of lightness, which makes every challenge feel more immediate; of personal relationships, which bring everything closer.

Over the years we’ve investigated, built, tested and improved every aspect of our projects and our organization.

That’s how we arrived at the House of Experience Innovation: a place where anyone with a vision of the future that challenges the status quo can find a home amid the global uncertainty of our times.

In 2026, the journey we’ve taken over these years took on even greater meaning with an Honorable Mention at the XXIX Compasso d’Oro, the most prestigious and long-standing award in international design, for Service Design applied to the legal sector.

About

Experience Innovator

by the numbers

We are explorers and designers of possible futures. We connect people and valuable innovations to create experiences with tangible impact.

Our team blends creative and analytical skills from the worlds of design, process engineering, marketing and digital.

10.000+
Hours of training and coaching
300+
Innovation workshops delivered
50
Cities we’ve worked in
5
Countries where we’ve learned from the best
About
Giorgio Ferrari

Giorgio Ferrari

CEO & Head of Experience
Lorenzo Zorzi

Lorenzo Zorzi

Client Services and Impact Manager
Niccolò Parini

Niccolò Parini

Service & Legal Design Lead
Simone Bagnasco

Simone Bagnasco

UI & Graphic Designer

15+ professionals in UX & Service Design, Business Design, UI & Graphic Design, Change & Adoption, and Software & AI Development in our network

Legal Design and Compliance Innovation Course

Enrollment is now open for the first edition of the Executive Course “Legal Design and Compliance Innovation”, developed with Politecnico di Milano! Find all the details on format, content and how to enroll on the official page.

Discover the course

Augmented Collaboration

We’re thrilled to be part of the Co-Authors team for the new book “Augmented Collaboration” by Patrick Van Der Pijl, the new reference text for innovating work methodologies and business models with new methods and tools in the age of co-creation.

Discover the book

Design a Better business

Among our international experiences is this one: we curated the Italian edition of the “Design a Better Business” handbook, the most complete guide to the new tools, skills and mindset needed to design better businesses, manage complexity and create value.

Discover the book
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